The Foundation
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This package focuses on your brands visual identity, including the logo, ensuring each element maintains a cohesive look. The Foundation is great if you are starting out and have set a clear direction and purpose, but aren’t ready or able to fully invest yet.
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✧ Brand Questionnaire
✧ Mood Boards and Creative Direction
The Brand Presentation will include the initial design concept along with an explanation and reason behind the design
✧ Logo suite
Primary/main logo used to represent your brand
Secondary or alternate version of your primary logo created for flexibility & to fit where your primary logo won’t
Submark/Logo mark which is a simplified, small identifiable design used in small spaces, where your primary logo doesn't fit, like social media profiles
✧ Colour palette & Typography pairing
✧ Choice of one Brand asset such as a pattern, illustration or icons
✧ Brand quick guide to help you understand how to use your logo and assets. This includes two mockups to see your brand in action.
✧ 2 rounds of revisions included
✧ Timeline estimate - 4 - 5 weeks
The Essential
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This package is ideal for businesses who are ready to fully invest and build on their foundation with an in-depth strategic brand and visual identity. You can fully customize this package by incorporating unique brand assets that speak directly to your audience.
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✧ Brand Questionnaire
✧ Mood Boards and Creative Direction
The Brand Presentation will include the initial design concept along with an explanation and reason behind the design
✧ Logo suite
Primary/main logo used to represent your brand
Secondary or alternate version of your primary logo created for flexibility & to fit where your primary logo won’t
Submark/Logo mark which is a simplified, small identifiable design used in small spaces, where your primary logo doesn't fit, like social media profiles
✧ Colour palette & Typography pairing
✧ Brand assets such as a patterns, illustration and icons
✧ Brand Guidelines to help you fully understand and implement all assets. This includes detailed mockups to see your brand in action.
✧ 3 rounds of revisions included
✧ Timeline estimate 6 - 7 weeks
Custom Creative
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✧ VIP Days Package includes 1-2 days of dedicated design sessions. This is perfect for early phase brands or those who want a refresh.
✧ Mix and match services, include specific add-ons to your logo design or visual identity package or request help with creative direction.
Add-ons
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Below are additional services you can add to your project, or request as a stand alone service. Please indicate your interests when completing the enquiry form or when sending an email.
Not sure on what would work best with your project?
No problem, I can offer guidance to ensure the service is a good fit!
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✧ Design consultations
✧ Illustrations, patterns, surface patterns, icons, social media templates
✧ Business cards, stationary, thank- you cards, loyalty cards
✧ Event materials, flyers, banners, table runners
✧ Stickers, menus, labels
✧ Custom apparel, handmade one of a kind silkscreen prints
✧ Logo package as a standalone service can be requested. This includes a full logo suite, colour options, 1 page user guide with 2 rounds of revisions
If you don't see it ask, I may be able to help!
Process Overview
INQUIRY
Use the link below, or visit the contact page, to fill out an Inquiry Form. Please allow 24 - 48 hours (weekends/holidays) for a response. I will contact you to arrange a free discovery call via Google meet to discuss your project, business and goals. Once we determine we are a good fit, you will receive a custom proposal for your to review.
ONBOARDING
With the proposal accepted, you will receive your contract and first invoice for a 50% non-refundable deposit. Once they have been settled, the onboarding process will begin. You will receive your Welcome Pack which includes information on the process and next steps.
DESIGN
With all the information in hand, I will now take the time to research, strategize and begin the design process ensuring that your feedback and input is included every step of the way.