The Foundation

  • This package includes a mini brand strategy which focuses on your brands visual identity, including the logo, ensuring each element maintains a cohesive look.

    The Foundation is great if you are starting out and have set a clear direction and purpose, but aren’t ready or able to fully invest yet.

  • ✧ Brand Questionnaire, Strategy Call & Mini Brand Strategy which includes Industry Research & Design Direction Creation

    ✧ Creative Direction Presentation with Mood Boards

    • The Brand Presentation will include the initial design concept along with an explanation and reason behind the design

    ✧ Logo suite

    • Primary/main logo used to represent your brand

    • Secondary or alternate version of your primary logo created for flexibility & to fit where your primary logo won’t

    • Submark/Logo mark which is a simplified, small identifiable design used in small spaces, where your primary logo doesn't fit, like social media profiles

    • Optimized versions of your logo for use across your key platforms including social media

    ✧ Colour palette & Typography pairing

    ✧ Brand illustration/pattern & icons

    ✧ Image direction that compliments your new logo

    ✧ Key Brand Mockups to visualize your brand in action

    ✧ Mini Brand Guidelines

    ✧ 2 rounds of revisions included

    ✧ Access to client portal in Kitchen

    ✧ Timeline estimate - 4 - 5 weeks +

The Essential

  • This package is ideal for businesses who are ready to fully invest and build on their foundation with an in-depth strategy, brand and visual identity.

    You can fully customize this package by incorporating unique brand assets that speak directly to your audience.

  • ✧ Brand Questionnaire, Strategy Call & In-depth Strategy Industry Research which includes:

    • Competitor Research, Mission, Visions & Values, Brand Positioning, Design Direction, Brand Noun Establishment

    ✧ Creative Direction Presentation with Mood Boards

    • The Brand Presentation will include the initial design concept along with an explanation and reason behind the design

    ✧ Logo suite

    • Primary/main logo used to represent your brand

    • Secondary or alternate version of your primary logo created for flexibility & to fit where your primary logo won’t

    • Submark/Logo mark which is a simplified, small identifiable design used in small spaces, where your primary logo doesn't fit, like social media profiles

    • Optimized versions of your logo for use across your key platforms including social media

    ✧ Colour palette & Typography pairing

    ✧ Brand pattern/illustration & icons

    ✧ Image direction that compliments your new logo

    ✧ Full Brand Guidelines to help you understand & implement all assets. This includes detailed mockups to see your brand in action.

    ✧ 3 rounds of revisions included

    ✧ Access to client portal in Kitchen

    ✧ Timeline estimate 6 - 8 weeks

Custom Creative

  • ✧ Mix and match services, include specific add-ons to your logo design or visual identity package or request help with creative direction.

    ✧ Logo specific packages available upon request

Add-ons

  • Below are additional services you can add to your project, or request as a stand alone service. Please indicate your interests when completing the enquiry form or when sending an email.

    Not sure on what would work best with your project?

    No problem, I can offer guidance to ensure the service is a good fit!

  • ✧ Design consultations

    ✧ Illustrations, patterns, surface patterns, icons, social media templates

    ✧ Business cards, stationary, thank- you cards, loyalty cards

    ✧ Event materials, flyers, banners, table runners

    ✧ Stickers, menus, labels

    ✧ Custom apparel, handmade one of a kind silkscreen prints

    ✧ Logo package as a standalone service can be requested. This includes a full logo suite, colour options, 1 page user guide with 2 rounds of revisions

    If you don't see it ask, I may be able to help!

Process Overview

INQUIRY

Use the link below, or visit the contact page, to fill out an Inquiry Form. Please allow 24 - 48 hours (weekends/holidays) for a response. I will contact you to arrange a free discovery call via Google meet to discuss your project, business and goals. Once we determine we are a good fit, you will receive a custom proposal for your to review.

ONBOARDING

With the proposal accepted, you will receive your contract and first invoice for a 50% non-refundable deposit. Once they have been settled, the onboarding process will begin. You will receive your Welcome Pack which includes information on your client portal, the process and next steps.

DESIGN

With all the information in hand, I will now take the time to research, strategize and begin the design process ensuring that your feedback and input is included every step of the way.

INQUIRE NOW